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Narrow Your Niche to Become a Client Magnet

Monday, March 5th, 2012
Magnet

Image via Wikipedia

All entrepreneurs want to know how to attract more clients.  There are a myriad of ecourses, coaching programs, and Internet services that address this issue.  But here’s the real secret. We are undergoing a major paradigm shift in marketing. You want more clients because you want to make more money. Money flows to you through other people.

Who those people are, and the problem you help them solve is the magic behind getting a flood of new clients coming to you so you market less, your programs and courses fill faster, and you can make more sales of your products and services, doing what you love most.

And that’s why you will want to become a client magnet.  So you can make more money, serve more people and enjoy more of life.

When I started my coaching business, I picked my niche based on who I enjoyed working with and the fact that I could solve their problems.  But after a while I discovered that my favorite clients were not in the niche I had chosen.  So I had to go back over all the material I had gathered on selecting niches and pick a new one.

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When You Say You Can’t Afford it

Monday, February 6th, 2012
International Money Pile in Cash and Coins

International Money Pile in Cash and Coins (Photo credit: epSos.de)

When a potential client arranges to find out more about my coaching programs and then says they can’t afford it, I know they need me.  The fact is they can’t afford not to hire me.  Why?  Because as long as you have to say “I can’t afford it” you’re putting off changing that situation.  And you’re only going to change that situation by deciding to do something about it.

How long can you afford to wait to get some help and get out of that frustrating position of not having the money to do the things you really want to do?  Life is not meant to be sacrificed, but to be LIVED.

There was a time when I thought that the way to get into a better financial situation was to sacrifice, be frugal, and not spend any money until I made the money.  And there is something to be said for curbing spending habits and operating on a cash-only basis.  But when it comes to your business, you can’t do it alone and you can’t do it without investing some money into your business; whether that be a website, classes to learn new skills, or some life and/or business coaching.

Once I discovered how much easier it was to build a business with someone helping me, I decided to always be investing some of my profits back into the business, because it made a big difference. Having that extra support, especially when you’re just starting out, shortens the learning curve.

When you’re stuck in the ”I can’t afford it” mode, nothing will change unless you do something about it.  But you don’t know what to do and that’s why you’re stuck.  Getting some fresh ideas, support, and guidance is the best way to jumpstart the engine of your business, and kick it out of the idle gear.  It’s just like trying to turn over a car engine—you need to give it some “juice” first.

There’s also a mindset behind this financial condition of saying no to those who want to help you because you think you can’t afford it.  All of the experts agree that an entrepreneur cannot become successful by him or herself.  Almost everyone who has built up a million-dollar business will admit that they hired people to help them get where they wanted to go and many of them will tell you that they hired their first coach BEFORE they could really afford it!

What does that tell you about their mindset?  It tells you that they believed in themselves and they trusted the Universe to work things out so they could have what they so deeply desired.  That’s coming from an abundant mindset.  Not being able to afford it is coming from a mindset of lack.

So the first step in overcoming your financial difficulties is to change your mindset from one of lack to one of abundance.  There are so many options for the person who makes the decision to take action.

When you decide to invest in yourself, you will find that opportunities come your way to support your decision and you find a way to make it happen.

So if you’re someone who has been waiting for the right timing, the right coach, the right price, understand that you are just procrastinating.  Make the decision to get some help and shorten that learning curve to success.

The true value of changing your life, making major transformations, and attaining business success is worth much more than the money you spend to achieve all of it.  And it starts with an abundance mindset.

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You Become What You Think About

Monday, November 7th, 2011
Self-Conscious

Image by SashaW via Flickr

There are so many self-help books on gaining wealth; some give you mental techniques, some give you practical skills.  The biggest secret to wealth is that it starts from the inside.  You can learn how to make all kinds of money, find killer investments, have multiple streams of income, but if you don’t have the right mindset, you probably won’t be able to hold onto your wealth.  Several issues are at stake when developing the right mindset.

One issue is belief.  Some soul-searching is often necessary to determine what you believe to be true.  Mahatma Gandhi once said, “My commitment is not to consistency but to truth; and truth changes.”

That means that even when you discover what you believe, it could change.  And many times it must change in order for you to change your life.

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Today is my book launch-get 20 gifts

Monday, October 17th, 2011

Today is the first day of the first launch of my first book, “Money Mindset Makeover: 7 Steps to Make the Science of Getting Rich Work For You.”

I wrote this book because I was intrigued by the Law of Attraction and had been working on applying it to my life for many years. My main reference was Wallace Wattles’ book, “The Science of Getting Rich” and although it was written in 1910, the principles he discusses can be applied to modern day living.

But few books have actually been written about his principles and since I was starting to have some success with them, I decided to expand on them so others could use them too.

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The Science of Getting Rich – Quote 36a

Monday, September 12th, 2011

Here is another quote from “The Science of Getting Rich:”

“The mental attitude of gratitude draws the mind into closer touch with the source from which the blessings come.” – Wallace Wattles


This is the explanation of why it is so important to be grateful if you want to attract wealth.  That’s because the closer you are to the Source of riches, the easier and more quickly they will come to you.

I used to send gifts to my nieces and I never, ever received a thank-you note.  After a while I stopped sending gifts because I felt unappreciated.  And the relationship gradually faded away.

Your relationship to the Source is similar.  If you don’t act grateful for what you have,  and what has been given to you, your relationship with it fades and less comes to you.  It’s as if “IT” doesn’t feel appreciated!  You can call IT God or the Universe or whatever you want, but you have a relationship with IT and the more you cultivate that relationship, the closer you will become.

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The Science of Getting Rich – Quote 35a

Friday, August 19th, 2011

Here’s another quote from “The Science of Getting Rich:”

“By thought you attract your desire, by action, you receive it.” – Wallace Wattles

This quote is a key point in Wattles book, “The Science of Getting Rich.”  Your thoughts attract your desires but you can only receive through action.  Wattles elaborates on how to receive your riches in the following quote:

“Receiving is the crucial point in the science of getting rich—right here, where thought and personal action must be combined.  There are many people who, consciously or unconsciously, set the creative forces in action by the strength and persistence of their desires. However, they remain poor because they do not provide for the reception of the thing they want when it comes.”

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Lessons from David Neagle

Monday, August 15th, 2011

David Neagle is a multimillion dollar coach’s coach and very widely known in the coaching world for his teachings on using the Laws of Attraction to create abundance and prosperity. Having taken some of his coaching classes on money and I thought I’d pass on to you some of the things I learned.

You already have the ability to meet all your monetary needs and create more money in your life.  That’s a pretty profound statement.  It means that you are responsible for your money situation but you are also capable of changing it.

So many people who are having money issues feel like a victim and don’t know how much power they truly have.  And many times it’s unconscious.   I know it was for me.  One of my AHA moments was when I realized that I, too, was playing the victim in a subtle way by keeping myself in a low income bracket so people would feel sorry for me.  Did I do that consciously?  No.  It was underneath everything.  How did I uncover it?  By really taking a look at who I was being and seeing what the payoff was for staying stuck.

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The Science of Getting Rich – Quote 30a

Friday, June 10th, 2011

Here’s another quote from “The Science of Getting Rich:”

“Give people who you meet socially the thought of increase.”  Wallace Wattles

Wattles tells us that by giving others the vibration of abundance and increase, we will be keeping our attention on abundance and increase.  When you are in a state of mind that attracts abundance, you naturally wish abundance for others.

So when you meet people socially you pass on your thoughts of abundance.  Wouldn’t it be a wonderful world if everyone was living a prosperous life?  Projecting your thoughts of abundance to others in the world can certainly get the ball rolling.  And this is using the Laws of Attraction to benefit others. But it starts with you and your own abundant thoughts.

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The Science of Getting Rich – Quote 25

Wednesday, April 13th, 2011

Here’s a great quote from Wattle’s classic book, “The Science of Getting Rich:”

“First you believe that there is one intelligent substance from which all things proceed. Secondly, you believe this substance gives you everything you desire.  And, thirdly, you relate yourself to it through a feeling of deep and profound gratitude.” -Wallace Wattles

Wattles offers little summaries of his method throughout his book, “The Science of Getting Rich.” I like this one the best.  It is brief, to the point, and captures the essence of the “Certain Way” in a nutshell:
1.    Believe there is one intelligent substance
2.    Believe it gives you everything you desire
3.    Relate to it through gratitude

For some of us, believing all of this is the hardest part.  It is also the first step in attracting wealth.  Why is it hard to believe?  Because, in order to adopt a new belief you must be willing to discard the old one.  “The old one” is something to the effect that you don’t get everything you want.  But really, any belief is just a system of thinking that you chose.  Do you really want that old belief to be true? You can just as easily choose another way of thinking and a new belief.

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The Science of Getting Rich – Quote 24b

Friday, April 8th, 2011

Here is another great quote from the book “The Science of Getting Rich:”

“If your gratitude is strong and constant, the reaction in the formless substance will be strong and continuous.” - Wallace Wattles


It takes time to manifest in the relative (real world) and you can’t just give it a week or two and then give up because it doesn’t work.  You must be “strong and constant” with your gratitude, faith, and purpose. Part of that is to really trust the universe.

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