When You Say You Can’t Afford it
Monday, February 6th, 2012When a potential client arranges to find out more about my coaching programs and then says they can’t afford it, I know they need me. The fact is they can’t afford not to hire me. Why? Because as long as you have to say “I can’t afford it” you’re putting off changing that situation. And you’re only going to change that situation by deciding to do something about it.
How long can you afford to wait to get some help and get out of that frustrating position of not having the money to do the things you really want to do? Life is not meant to be sacrificed, but to be LIVED.
There was a time when I thought that the way to get into a better financial situation was to sacrifice, be frugal, and not spend any money until I made the money. And there is something to be said for curbing spending habits and operating on a cash-only basis. But when it comes to your business, you can’t do it alone and you can’t do it without investing some money into your business; whether that be a website, classes to learn new skills, or some life and/or business coaching.
Once I discovered how much easier it was to build a business with someone helping me, I decided to always be investing some of my profits back into the business, because it made a big difference. Having that extra support, especially when you’re just starting out, shortens the learning curve.
When you’re stuck in the ”I can’t afford it” mode, nothing will change unless you do something about it. But you don’t know what to do and that’s why you’re stuck. Getting some fresh ideas, support, and guidance is the best way to jumpstart the engine of your business, and kick it out of the idle gear. It’s just like trying to turn over a car engine—you need to give it some “juice” first.
There’s also a mindset behind this financial condition of saying no to those who want to help you because you think you can’t afford it. All of the experts agree that an entrepreneur cannot become successful by him or herself. Almost everyone who has built up a million-dollar business will admit that they hired people to help them get where they wanted to go and many of them will tell you that they hired their first coach BEFORE they could really afford it!
What does that tell you about their mindset? It tells you that they believed in themselves and they trusted the Universe to work things out so they could have what they so deeply desired. That’s coming from an abundant mindset. Not being able to afford it is coming from a mindset of lack.
So the first step in overcoming your financial difficulties is to change your mindset from one of lack to one of abundance. There are so many options for the person who makes the decision to take action.
When you decide to invest in yourself, you will find that opportunities come your way to support your decision and you find a way to make it happen.
So if you’re someone who has been waiting for the right timing, the right coach, the right price, understand that you are just procrastinating. Make the decision to get some help and shorten that learning curve to success.
The true value of changing your life, making major transformations, and attaining business success is worth much more than the money you spend to achieve all of it. And it starts with an abundance mindset.


David Neagle is a multimillion dollar coach’s coach and very widely known in the coaching world for his teachings on using the Laws of Attraction to create abundance and prosperity. Having taken some of his coaching classes on money and I thought I’d pass on to you some of the things I learned.
A new car was way down on my list of desires because I was happy with what I had. When I bought my Toyota Tercel 15 years ago, it was one of the most economic cars on the road. It was inexpensive, got great mileage, and never gave me any problems. Being thrifty and “Green” at heart, I decided to keep it until it conked out to save money and save the environment of one less used car for a while.


Success. That’s what we want, isn’t it? Success in our relationships, success in our health, success in our finances. What does success mean? Wattles says that success is becoming what you want to be. This is a great subject for discussion.











