One of the biggest challenges of life coaches is the enrollment conversation. How can you enroll clients into your coaching programs when you are struggling with the fear of being pushy and feeling that marketing is not what you wanted to be doing in your business?
You can’t—plain and simple. Why? Because of your energy behind those thoughts and beliefs. A belief is just a pattern of thoughts that you believe out of habit and familiarity. You may have thoughts such as:
• It’s hard to find clients
• People can’t afford my services
• I’m not a salesperson
• What if I can’t help clients get the results I promise
• I don’t have enough experience
These are the kinds of thoughts that establish beliefs that can sabotage all your marketing efforts. And they have an energy or vibration that is non-supportive. When it comes to an enrollment conversation, your potential client will pick up on that energy or vibration and not want to enroll with you. Your doubts about yourself become their doubts about how much you can really help them.
Your fears get in the way of your actions and then you are left wondering how you’re ever going to make it or fill your practice.
But it doesn’t have to be that way. Here is a tool you can use that will help you plan out your enrollment conversations so that your energy is in alignment with how you want to serve that potential client.
Energy Alignment Tool
Ask yourself: “What don’t I like about the buying process when I buy something?”
You may come up with things like, feeling manipulated, getting talked into spending more than you planned, feeling pressured to make a quick decision, being taken advantage of, paying for overpriced goods or services, etc.
You want to get it all down on paper so that you can see all the details of that kind of energy. Once you get clear on the specific elements you don’t like or want to experience in a selling situation, then you know what not to do in your sales conversations.
Now ask yourself: “What do I like about the buying process when I buy something?” You may come up with things like, I like feeling understood, acknowledged, appreciated, interested in, a VIP, am getting a great deal, taken care of, etc.
Once you are clear on what you want to experience you can be more open to creating a similar structured selling experience for your ideal clients. After all, most of your ideal clients are just like you and therefore, they will want just what you want.
So how can you make your potential client feel how you want to feel in a sales conversation? What can you do that is in alignment with your desires as well as your potential client’s desires? How can you make them feel more comfortable, appreciated, like a VIP?
Channel your doubts and your fears into inspired action. Ask yourself, what can I do right now to support my dire need? If you need more enrollment conversations, find a way to get more leads. If you are worried about paying the bills this month, send out an email with a special or limited offer.
Getting clear on what you want your clients to experience and moving from doubt and fear into action, will keep your vibration high and your mindset in alignment with your goals. AND it will convert marketing from an unpleasant task into an enjoyable experience!